There are 6M+ Airbnb listings worldwide, 100K cities and 191+ countries and regions. There are 2M people staying in an Airbnb per night, it’s a massive market to get into and it has a positive outlook.
In the UK a massive £854M was earned by local households in 2018 with 8.4M inbound guests. There is also over 223,300 active listings. 11.1M people in the UK have used Airbnb to travel to other parts of the UK and 8.4M people have used Airbnb when coming to the UK from overseas.
The questions isn’t why start an Airbnb business, it’s where?
In order to find out the best UK city for you to start your Airbnb business adventure we’ve researched important factors for both the owner and guests to ensure your Airbnb is on the best possible track to success. These include monetary gains, cost to set up, maintaining costs as well as what that city has to offer in terms of culture, eating out and transport.
Click on the interactive table’s titles to filter the data or search by city
Best UK City to Start an .
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Edinburgh has the lowest council tax cost, more restaurant choices per person and it is also the UK city where you can charge more per night.
Out of the 6 measuring factors, Edinburgh performed best in 3 of them. It was also the only city that won more than one factor.
- London has the most staying visists in the UK.
- Edinburgh has the highest cost per night.
- Liverpool is the cheapest city to buy a house.
- Edinburgh has the lowest cost for council tax.
- Edinburgh has the highest number of restaurant staying visitor.
- Manchester has the most cultural activities per staying visitor.
- Chester has the cheapest transport cost.
London appears to have it all when looking at the data as it stands, more restaurants, more cultural activities. But, when divided by the amount of staying visits Edinburgh actually has more options for an individual than London. Manchester has more cultural activities than London too. London is also the city with the highest average house cost, so you'll need to pay out more to initially get started. However, London does have a staggering amount of staying visits per year.
If you're looking to really maximize on profit, you may want to go for not only a city where you can charge more per night but also a city with the lowest house price. In that case, you'd choose Liverpool to start your business. With an average house price of £119,600 and a charge of £129 per night, it's the perfect option for minimizing costs.
However, low cost doesn't always mean success. Liverpool doesn't rank in the top 10 for number of restaurant options, but, it is number 5 for cultural activities.
Manchester is great for attracting guests who are looking for a city experience with heaps of culture to explore. At an average cost of £117 a night, it's not in the top 20 cities for cost per night. However, it's likely to fill up bookings due to a low cost per night and high value in culture.
However, if you're looking to cover all bases, Edinburgh really does have it all. By starting your Airbnb business in Edinburgh, you'll be able to charge more per night and spend less money on council tax. You'll also be located in a city that offers your visitors more restaurant options. Airbnb revealed restaurant options was the second most important deciding factor for Airbnb guests when booking.
If you were thinking of setting up your Airbnb business in a city that we haven't mentioned here, input the city into the table and check what that city has to offer.
In order to ensure the city had what owners and guests were looking for, we chose measuring factors that covered all essential needs. The factors we took into consideration for the owner of the Airbnb business were:
- Number of staying visits
- The average price charged per night (Airbnb reported that 2 guests and the entire place were their most popular booking so we used this across all cities)
- Average house price
- Council tax cost
The factors that we considered for the guests were:
- Number of restaurants ( Airbnb reported this was a top deciding factor for guests)
- Culture (Museums, nature parks, art galleries and sighs and landmarks were taken into consideration)
- Transport ( Airbnb reported this also a top deciding factor for guests)
All of these measuring factors were divided by the number of staying visitors to reveal the true winning city. The Culture data included how many sights & landmarks, museums, nature parks and art gallies they had and we then divided this by staying visits. We also followed this method with the restaurant data.
We followed this method as London often appears to have more to offer, for example, London has 11,413 restaurants and Edinburgh has 941. However, when divided by staying visits, Edinburgh actually has more options for an individual than London.